About author: Adrian Villellas is a computer engineer and entrepreneur in digital marketing and advertising technology. He has led projects in analytics, sustainable advertising, and new audience solutions. He also collaborates on scientific initiatives related to astronomy and space observation. He publishes in scientific, technological, and environmental media, where he brings complex topics and innovative advances to a wide audience. Connect with Adrián: avillellas@gmail.com linkedin.com/in/adrianvillellas/ x.com/adrianvillellas